backlink

The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. Whether your website is commercial or not then sooner or later you are going to want to attract visitors. You need a significant proportion of your traffic to come from the search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engines make their living from delivering relevant and useful results to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. The more frequently users return to the search engine the more opportunity and income the search engines create. The objectives for you and your web pages is precisely the same as the search engines.Persuade users to come back to your web pages over and over again.

So how do you go about doing this?. There are two methods that you can use. You can submit high quality content to the web or you can use advertising often called Pay Per Click (PPC) or in the case of Google ‘adwords’.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . The user typing a keyword or phrase into the search engine starts the search process. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines decide what web pages are returned by using two prime factors – authority and relevance.

Authority is a function of the back links to a web page and relevance is largely down to on page factors such as the number of times a keyword appears on the web page. The profile in terms of authority and the volume of back links are used by the search engines in deciding the position or ranking of a web page in the list of search results.

Back links are the sledge hammers of SEO (Search Engine Optimisation).

Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. Users will follow links they find in content if the back link is labelled with relevant text. This text in the back link is known as ‘anchor text’ and this too is taken into consideration by the search engines. Some back links have more value than others.

The authority on the page from which a back links originates can influence the potency of the link to your web page.Web pages with more authority pass more authority onto your pages .

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