By this time, you must have heard about media advertising kits and what they can do to help you make money blogging.  But what exactly is a media kit?  Basically, it’s a page that’s crammed with information that should draw in advertisers and make them interested in putting up an ad on your blog.  It’s what you should put up if you’re at a point where direct advertising is your next step, and your eager to step up your efforts at monetizing your site.

Of course, you can’t just put out any sort of media kit and hope for the best results.  Your kit should be written in such a way as to entice advertisers and convince them that your blog is a good place to invest their money in.  Here are some time-tested rules on how to create a media kit that can boost your site’s revenue:

1.  Keep it simple
In the hopes of impressing advertisers, some bloggers commit the well-meaning mistake of using big words and a lot of long-winded sentences in their media kits.  But this style is ineffective, since advertisers don’t want to waste time trying to decipher what you’re saying.  Instead, keep your writing short and simple.

2.  Include your blog’s profile and stats:

State clearly what your blog is about and what subject matter it deals with.  What exactly is your niche, and which part of your niche is your blog most focused on?  Another indispensable element in a media kit is information on your blog’s statistics.  These figures show advertisers how well your blog is doing, and indicates how much exposure their ads will get just by sitting on your site.  Show the average number of visitors you get each month, the number of backlinks you have, and other such relevant data that advertisers will be interested in.  You can even include a screenshot of your Google Analytics page just to drive home the point.

3.  Give clear information on your ad packages:
Don’t give advertisers the runaround by being mysterious or unclear about your advertising packages.  Make sure to include information about the size of your ad space, your rates, the terms of payment, and which spots in your site are up for grabs.

4.  Create a page exclusively for it:
Finally, make sure that your media kit is in a prominent, conspicuous spot where advertisers can easily find it.  Put up a tab or a new web page that’s exclusively devoted to your media kit, and make sure that your advertisers see the link right on your landing page.

As you can see, making a media kit isn’t a complicated process, and is actually one of the best ways that you can boost your capacity to make money blogging.  Funny how so simple a page can make a difference, huh?  Just make sure that potential advertisers can find it right away, and that you put down all the necessary facts in your media kit, and your blog is ready to create an even bigger profit than ever.

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